What Is Permanent Makeup?
A Complete Guide to PMU, Cosmetic Tattooing, and What to Expect Permanent makeup (PMU) — also known as cosmetic tattooing. PMU is a semi-permanent beauty treatment designed to enhance and define facial features like eyebrows, lips, and eyes. It involves implanting pigment into the upper layer of the skin using a rotary machine creating the appearance of makeup that doesn’t smudge, smear, or wash off.
How Permanent Makeup Works
Unlike traditional body tattoos, permanent makeup uses specialized pigments (not ink) that fade naturally over time. These pigments are placed more superficially in the skin, resulting in soft, natural-looking results that typically last 1 to 3 years depending on skin type, lifestyle, and maintenance. Techniques vary based on the service: Brows - use of rotary tattoo machine to implant pigment to create and mimic natural hair strokes or soft shading. Lips - use of rotary tattoo machine to implant pigment to restore color, correct tone, and create a fuller, more youthful look.
Popular Types of Permanent Makeup
Ombré Powder Brows
A soft, shaded brow that appears fuller and more defined. Great for all skin types and long-lasting with a gentle fade.
Nano Brows (Machine Hair Strokes)
The most natural brow enhancement using ultra-fine strokes to mimic real brow hairs. Ideal for those who want a subtle look or who have thinning brows.